35 Mind Blowing Blogging Facts


  1. Roughly 81% of people who own a blog will never make $100 from it.
  2. A large majority of bloggers – ⅔ to be exact- haven’t updated their blog in more than a year.
  3. A new blog is created every half a second.
  4. The most popular time for blogs to be read is between 7 and 10 AM.
  5. 40% of bloggers use WordPress as their platform of choice.
  6. Individual blog posts that feature images receive, on average, 94% more traffic.
  7. Blogs have been ranked as the 5th most reliable source for finding accurate information.
  8. The US alone is home to 31 million bloggers.
  9. 60% of US citizens who shop online claim that they have purchased an item or product after having it recommended to them by a blog.
  10. Most bloggers fall within the 21-35 age range.
  11. Blogs that are updated daily tend to get 5x more traffic than  those who update a few times a week.
  12. There are more than 80 languages used to create blogs.
  13. 77% of Internet users read blog posts on a regular basis.
  14. 40% of companies based in the US use blogs for marketing purposes, saying that their blogs are critical for success.
  15. As of January 2016, Tumblr hosted over 246 million blogs.
  16. “Blog” was the word of the year in 2004, according to Merriam Webster’s Dictionary. 
  17. Half of all bloggers have multiple blogs, with four being the average number for professional bloggers.
  18. Huffington Post is the highest earning blog, earning over 28 million a year.
  19. Those who use the internet in the US, spend, on average, 3x more time reading blogs than they do accessing email.
  20. In 2019, it takes roughly 3.5 hours to write one high-quality blog post.
  21. Blog posts longer than 3,000 words get the most shares on social media.
  22. 36% of readers prefer list-based posts.
  23. When crafting a post, using photos of real people instead of stock photos, can have your blog seeing an increase of 35%.
  24. Marketers tend to re-purpose their blog content 2-5 times.
  25. 19% of today’s bloggers regularly add video content into their blog posts.
  26. 5% of bloggers do not use any analytics tools.
  27. Out of every 10 posts, one is considered compound – that is, increasing  in popularity over time.
  28. The best title length for a blog post is 6-13 words.
  29. 55% of bloggers write fewer than 1,000 words per post.
  30. 46.8% of bloggers invest less than 5 hours a week to their blog.
  31. On average, readers take 37 seconds to read a post.
  32. Headlines with emotional ties see more traffic.
  33. Post headlines using the word “photos” perform 37% better than headlines that don’t.
  34. Long-form posts perform, on average, 9x better than short-form posts.
  35. “How to” posts have been found to give blogs the most credibility.